Assignment

Take advantage of World Breastfeeding Week to promote breastfeeding in Quebec.

Objective

Promote the benefits of breastfeeding.

Means

A supplement and personal testimonial from media host Julie Snyder, spokesperson for World Breastfeeding Week in Quebec.

Single-theme supplement

12 pages
470,000 copies
Le Journal de Montréal
Le Journal de Québec

Advertising

Le Journal de Montréal
3 1/3-page ads
Le Journal de Québec
3 1/3-page ads

Jean Coutu circular
1 promo ad

Article published prior to publication of the supplement
Interview with spokesperson Julie Snyder in 7 Jours magazine.

Télévision

TV interviews with Julie Snyder,
Quebec spokesperson for World Breastfeeding Week

Salut, Bonjour!, TVA
Deux filles le matin, TVA
Sucré Salé, TVA

Radio

Radio interviews with Julie Snyder,
Quebec spokesperson for World Breastfeeding Week

C'est bien meilleur le matin, Radio-Canada
René Homier-Roy

Isabelle, le matin, 98,5 fm
Isabelle Maréchal

Montréal maintenant, 98,5 fm
Paul Houde

Le retour de Salvail, Dominic et Martin, NRJ
Éric Salvail, Dominic Sillon, Martin Cloutier

La vraie vie, RockDétente
Marina Orsini et Jean-Michel Anctil

Le bonheur est à 4 heures, Rythme FM
Patricia Paquin et Sébastien Benoît

Canoe.ca

"Can't-miss" text link

Tout sur l'allaitement (All about breastfeeding) in the "can't-miss" text links to the Ministry's website for 4 weeks

Photo link

More visible link with partial photo of the supplement, also linking to Ministry website

Online version

Online version of the supplement available at Canoë.ca