Assignment

Conceive, design and produce the seventh annual supplement for FEEP, the federation of private schools in Quebec. This year's theme: Les étudiants et la communication à l'ère des nouveaux médias (Students and communication in the age of new media)

Objectives

Among other topics and in keeping with this year's theme, inform parents about the different private schools so that they can make enlightened decisions about their children's education. Encourage people to think about how new technologies are influencing our children.

Means

A directory of detailed fact sheets about each of the 186 schools that are members of FEEP. Testimonials from experts and people well-known in the youth sector who speak out about new information and communication technologies (ICTs) and the risks associated with them.

Regional supplements / 3 versions

Montreal : 60 pages
Quebec City: 40 pages
Centre-du-Québec: 40 pages

Distribution

Approx. 900,000 copies
Montreal:
Le Journal de Montréal, La Presse and Le Devoir
Quebec City:
Le Journal de Québec and Le Soleil
Centre-du-Québec:
La Tribune and Le Nouvelliste

Annual directory

Annual directory of FEEP members inserted in the centre pages of the supplement.

Advertising

Le Journal de Montréal
3 1/3-page ads
Le Journal de Québec
3 1/3-page ads

Off-prints of the annual directory

Teacher version
Parent version

Banner

5' x 8' banner for the FEEP Annual Meeting

TV spot

TVA – 17 heures

Network / Monday-Friday
5 capsules sponsoring the weather report

TVA - 18 heures

Montreal only / Monday-Friday
5 capsules sponsoring the weather report